Social Media Strategist

Social Media Strategist/Copywriter 

Service Champions Heating & Air of Northern CA, a fast growing residential home services company that specializes in heating, cooling, insulation, water, and electrical, is looking for a seasoned social media leader to generate great posts and be a subject matter expertise on social strategy and performance. You will collaborate with our internal marketing team, human resources/ recruiting and external partners to execute communications that support the growth of social media communities and bring in interested users with education and entertaining content.  You will also help with copywriting for sales and promotions materials. 

Your place of work makes all the difference in your life. At Service Champions, we believe our team members are our strongest asset.  You will be challenged to grow and to be your best every day. If you have a great attitude and a strong work ethic, we can teach you the residential home services industry. Join today and start building a career with tremendous earning potential. 

We have been locally owned and operated since 2003, dedicating ourselves to providing quality 5-star customer service. We are a nationally recognized residential heating and air conditioning company. We value our clients and team members by serving everyone with honesty and integrity. We’ve been named a Top Workplace since 2016 and counting. We are committed to our core values and we protect our company culture through our commitment to being a Champion every day! 

What's In It For Me? 

• Market Value Compensation 
• Up to 3 weeks Paid Vacation 

• Paid Birthdays off 
• Health, Vision, and Dental plans for you and your family 
• 401k Retirement Plan with company match up to 30% 
• Life insurance and accident insurance 
• Special Program Options: FSA & EAP 

• Referral Bonuses and Employee Discounts Program 
• Continuous Training for your Professional Development & Life Skills Courses 
• Fun Company Sponsored Events  
• Working in a dynamic, collaborative, and fun environment 

What will I work on? 

• Develop and execute on Service Champions social strategy to achieve monthly KPIs 

• Manage the social listings and analytics to present to key business stakeholders 
• Partner with vendor teams to ideate and develop ongoing campaigns to drive consideration for Service Champions business 
• Work with our marketing team and human resources/ recruiting team on proactive engagement opportunities to create brand awareness and virality 
• Manage campaigns to create social-first images, GIFs, and videos with the marketing team, human resources/ recruiting team and our center leaders 
• Track and report on monthly channel performance to measure brand awareness, engagement, and client and candidate consideration 

• Always have a finger on the pulse of social trends and platform updates  
• Collaborate with marketing ops and project management to ensure social media is planned and implemented across integrated marketing and recruiting campaigns 
• Manage and execute social advertising campaigns geared towards both client engagement and candidate engagement 
• Have fun while creating social content to promote our products/services, team member engagement/spotlights, grow our team member base.   

Do I have what it takes? 

• Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals 
• High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards 
• Skills in creating social media strategies, content, and relevant performance metrics 
• 2+ years corporate B2B/B2C Social Media 
• Experience in HubSpot Marketing and Social 

• Bachelor’s degree in Marketing, Communications or related field 
• Proven project management expertise to meet the challenge of multitasking and meeting deadlines 
• Demonstrated knowledge of Facebook, Twitter, LinkedIn, TikTok, Instagram, Google+ and other social media best practices 
• Exceptional communication and writing skills, with a passion for storytelling and an understanding of messaging to achieve results 
• Basic knowledge of Account Based Marketing and Demand Generation principles 

• Experience/familiarity with Slack, Apple MacOS and GSuite