Senior Marketing Automation (Marketo) Specialist

Job Posted 10/1/2022
Bio-Rad Laboratories, Inc.
5731 W. Las Positas Blvd
Remote, CA
United States
Category BioTech
Job Description

Bio-Rad is looking for an experienced, highly motivated Marketing Automation (Marketo) Specialist. The ideal candidate will assist in maintaining and socializing best practices in Marketo program creation and overall system architecture. The Marketing Automation Specialist is responsible for building demand and lead generation programs with a focus on developing the campaign summary, lead scoring, as well as outlining the customer journey and data flow.

 

This role can be 100% remote.

Responsibilities


  • Setup, QA, deploy and monitor Marketo programs with an eye on process standardization and optimization.

  • Establish, maintain and improve technical Marketing Automation system architecture to be used by all Marketo users in Bio-Rad

  • Troubleshoot system issues as they occur, develop proposals for fixes and launch in a timely manner

  • Provide additional campaign statistics using Microsoft Power BI.

  • Help develop and implement campaign best practices.

  • Continuously improve programs, as required.

Qualifications


  • Minimum of 3-5 years of experience building B2B lead generation marketing campaigns using Marketo. 

  • Marketo certification preferred. 

  • Understanding of lead conversion, lead scoring, sales lifecycle, segmentation, and data management 

  • Strong strategic thinking, creative problem solving and analytical skills 

  • Ability to manipulate data using Microsoft Power BI and Microsoft Excel 

  • Able to meet deadlines while managing multiple projects simultaneously and independently in a fast-paced environment. 

  • Solid verbal and written communication skills 

  • Excellent attention to detail and ability to QA others’ work. 

  • A team player and enjoys collaborating with peers and business partners. 

  • Experience with cross-functional team dynamics is a plus.

Vaccination Requirement:  

Ability and consent to upload proof of completed Covid-19 vaccination into our secure database within 3 days of start date.

About Bio-Rad: 

Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives. 

Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results. 

 

EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age 

Agency Non-Solicitation: 

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

Employer