Market Development Manager

Job Posted 4/9/2022
Bio-Rad Laboratories, Inc.
5731 W. Las Positas Blvd
Hercules, CA
United States
Category BioTech
Job Description

The Market Development Manager - proactively evangelizes the flow cytometry products, notably the StarBright Dyes and flow reagents but including the ZE5 Cell Analyzer, in the market and manages the application development and external collaborations. A focus on applications beyond flow for StarBright Dyes for example in pathology is also key in the role to expand the use of our products. This role is in charge of establishing thought leadership around the flow cytometry products and Bio-Rad brand, ensuring that we build a strong technical and customer-focused reputation in the market. Our demand generation success is reliant on this market development and technical content delivered as scientific publications, application notes, customer testimonials, and webinars and workshops.  

 

Note: This is a fully remote role.

Responsibilities


  • Identify customers, new partnerships, and ways to reach existing markets /customers.

  • Develop customer opportunities in target market segments.

  • Monitor trends to identify opportunities where Bio-Rad flow cytometry products can be used in focused workflows.

  • Develop strategies and coordinate marketing activities that support targeted market trends in conjunction with product managers.

  • Specifically:

  • Lead the creation of application notes, white papers, customer use cases, and scientific posters and publications to advance the science and use of our flow cytometry products.

  • Plan workshops, webinars, and seminars to promote the products, applications, and collaborations.

  • Present on specific product applications and scientific findings at conferences, seminars/webinars, and tradeshows.

  • Collaborate with early adopters and key opinion leaders to generate compelling user stories backed by biologically-relevant data and examples.

  • Manage relationships with key customers and ensure customer success to ensure that Bio-Rad’s commitment to customer satisfaction is achieved and constantly improved.

  • Guide applications team or customer collaborators by making recommendations on experimental design, assay design and data analysis that meet the project objectives.

  • Provide strategic recommendations on business planning, mergers and acquisitions opportunities, and product development and launch.

  • Collect and contribute VOC and customer feedback to marketing, application, and product development teams to identify new product ideas, product line extensions, and product improvements.

Qualifications


  • Extensive cell biology scientific understanding coupled with intensive experience in flow cytometry.

  • Excellent verbal communicator in both one-on-one setting and to large groups

  • Ability to drive cooperation and collaboration with key internal and external customers

  • Strong writer and content producer

  • Skilled in creating and delivering presentations to multiple audiences, including scientist, executives, and laypeople

  • Extroverted, assertive, and equally able to engage customers in deep scientific or sales discussion

  • Self-starter, able to proactively and independently plan and execute a collaboration strategy

  • Strong business acumen, project management experience, and organizational skills

  • Experienced in market development, marketing, field applications, or product management

  • Minimum 3 years working experience at the bench, preferably in flow cytometry, cell biology, and proteomics.

  • Degree in Life Sciences (Ph.D. preferred).

 

Vaccination Requirement:

 

Due to the higher threat of more infectious and deadly COVID-19 variant strains emerging, Bio-Rad has a mandatory vaccination policy requiring its US employees to be fully vaccinated against COVID-19 as a condition of employment. New hires will be asked to upload their vaccination card into our electronic database hosted by ClearPass, who specializes in securing electronic medical information, within 3 days of their start date. With this policy, Bio-Rad joins a growing list of companies that are prioritizing sound science and available facts to best ensure the ongoing safety of its employees and the community.

 

About Bio-Rad:

 

Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives.

 

Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.

 

EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age

 

Agency Non-Solicitation: 

 

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes. 

 

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