Informatics Marketing Manager I

The Quality Systems business unit of Bio-Rad is a global leader providing a broad array of clinical diagnostics controls to ensure laboratory measurements are within standards. As part of this ecosystem, the division also provides a growing family of software applications that help clinical laboratories worldwide track their performance and support their efforts in accreditation, which helps the labs provide accurate medical test results to physicians and patients. Laboratory technicians use this software to check the accuracy of their test results through internal statistical analysis and external comparison against peer results of laboratories throughout the world. The real-world impact of this software is to help doctors accurately diagnose patient problems and provide the proper treatment to patients; saving lives and improving the quality of life for millions.

We are looking for an experienced Informatics Marketing Manager to develop and implement product strategy for the next generation cloud-based QC data management platform, Unity Next, as well as other informatics products as we expand our offerings over time. A critical responsibility for this position is the product development and commercialization strategy of Unity Next. This position will provide leadership, guidance and development to a team of Software Product Managers to drive new product development and lead the successful adotion of the new platform globally. 

How You'll Make An Impact:

• Develop and implement product marketing strategies aligned with overall business objectives.


• Create and execute go-to-market plans for new product launches, ensuring a coordinated and effective introduction to the market.


• Collaborate with the sales team to develop sales tools and training programs that effectively communicate product value propositions.


• Monitor market trends, competitor activities, and customer feedback to identify opportunities for improvement and innovation.


• Work closely with product managers, sales teams, and other relevant departments to ensure alignment and collaboration on product-related initiatives.


• Lead and inspire a high-performing marketing team focused on product management, fostering a culture of collaboration, innovation, and continuous improvement.

What You Bring:

• Bachelor’s degree or equivalent in related field - Business or STEM discipline (required), master's degree (desirable): Business (MBA) or STEM (Computer science, Engineering, Life Sciences, etc.).


• 8+ years of related experience, or equivalent combination of education and experience in software, medical device, diagnostic /or pharmaceutical industry.


• Prior management experience with staff recruiting coaching, mentoring, and development skills.
  Practical knowledge of marketing methodologies, concepts, practices, and procedures, including market and competitive intelligence, voice of customer research and translating VOC to customer requirements and product scope, as well as financial analysis and business case development.


• Strong leadership, communication, and interpersonal skills; comfort working in a matrixed organization with other marketing functions and business segments.


• Results driven and self-starter in an ambiguous environment.

Total Rewards Package: At Bio-Rad, we’re empowered by our purpose and recognize that our employees are as well.  That’s why we offer a competitive and comprehensive Total Rewards Program that provides value, quality, and inclusivity while satisfying the diverse needs of our evolving workforce. Bio-Rad's robust offerings serve to enrich the overall health, wealth, and wellbeing of our employees and their families through the various stages of an employee’s work and life cycle.

Benefits: We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more!  

Compensation: The estimated base salary range for this position is $149,000 - $204,800 at the time of posting. This range is inclusive of all geographic locations within the United States. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is also eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

EEO Statement: Bio-Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.

Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

Fraud Alert: Bio-Rad has received reports of individuals posing as Bio-Rad recruiters to obtain information, including personal and financial, from applicants. Beware of these fake "recruiters" and job scams. Click here for more information on this scam and how to avoid it. 

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